Most people can agree on what Santa Claus looks like — jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa.

He didn’t look like that many years ago and we can absolutely thank the Coca-Cola company for that. You can read the history of Santa advertising by Coca-Cola here and then you can visit Santa’s Blog, where you can find stories, fun and news.

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